regulation

VARA Marketing Regulations 2024

Issuing bodyVARA
CountryUAE
RegionADGM
Date issued2024
virtual assetsmarketingregulation

The VARA Marketing Regulations 2024 outlines the rules for marketing virtual assets and related activities within the Emirate of Dubai. Issued by the Virtual Assets Regulatory Authority (VARA), the regulations aim to regulate Virtual Assets and Virtual Asset Service Providers (VASPs) and promote Dubai as a regional hub for virtual assets.

Key requirements
  • Marketing must not target inexperienced investors.
  • Marketing communications must be truthful, avoid misleading information, and be clearly identifiable as marketing.
  • Marketing must include risk warnings and disclaimers as specified by VARA.
Applies to: Virtual Asset Service Providers (VASPs) and any entity marketing virtual assets or related activities within the Emirate of Dubai, excluding the Dubai International Financial Centre.
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AI-generated summaries only. Arabic originals are legally binding. This is not legal advice. · ← All documents