brand guidelineslogo usagemarketing assetsvisual identity
This ADGM Brand Book provides comprehensive guidelines for the correct usage of the ADGM brand assets, including its logo, language, and visual elements. It serves as a resource for ensuring consistent and appropriate representation of the ADGM brand in all marketing and public relations activities, maintaining brand integrity and recognition.
Key requirements
- The primary ADGM logo must always maintain a minimum clear space and not appear smaller than 50px (digital) or 10mm (print) to ensure legibility.
- The dual language ADGM logo must be used for official documents, dual language/Arabic collateral, buildings, and road signage, adhering to minimum size requirements.
- Users must only use supplied ADGM logos and are prohibited from rescaling elements, distorting, recolouring, cropping, rotating, or adding visual effects to the logo.
- The ADGM logo should not be placed on unsuitable colours or busy imagery where it would lack stand-out or obscure the focus of the background.
- When pairing the ADGM logo with partner logos, balanced spacing and clear hierarchy must be maintained, ensuring each logo is displayed at an appropriate size and approved colour format without distortion.
Applies to: entities and individuals involved in marketing and public relations activities representing the ADGM brand