Administrative Order 01/2022, issued by the Dubai Virtual Assets Regulatory Authority (VARA), regulates the marketing, advertising, and promotion of virtual assets and related activities within the Emirate of Dubai, excluding the Dubai International Financial Centre. It aims to provide a clear framework for responsible advertising and promotion of virtual assets.
Key requirements
- The regulation applies to all marketing, promotions, and advertisements related to Virtual Assets (VA) or VA Activities in the Emirate of Dubai.
- Marketing includes communications, publications, promotional material across media channels, social media posts, and advertisements.
- Activities held in the Emirate to encourage market participation in the VA sector are covered, specifically those soliciting clients or incentivizing purchase of VA products/services.
Applies to: Any legal entity or individual providing or facilitating Virtual Asset services in the Emirate of Dubai.